What we need and why
- Service Adjective — used in the H1 and hero to match local search intent (e.g., “Reliable IT Support Closeburn”).
- Five nearby suburbs — used for local relevance, internal linking and service-area coverage lists.
- Prominent street/landmark — included in hero, intro and service examples for stronger local signals.
- Suburb type — tailors messaging (residential vs business-focused) and examples throughout the page.